Sapeurs, Society of Elegant Persons of the Congo

A good friend introduced me to a video that I found very interesting, inspiring, and also very cool. Guinness Beer, did a campaign featuring 'the Society of Elegant Persons of the Congo' also known as Sapeurs. These are a group of everyday men from Brazzaville, Republic of the Congo. The ad shows how these gentlemen define their lifestyle not by occupation or wealth but by respect and moral principal.

This ad should shows how style connects us all no matter your location in the world. Through dress we get to individually express ourselves. "It's not the fabric or cost of the suit that counts, it is the worth of the man inside it." Check out the video below, be inspired from dentist to construction worker, to plumber to lawyer, we all come together and define ourselves as respectable men or in this case Sapeurs. These Stylish men were also featured in Beyonce's sister Solange hit single "Losing You" Take notes from these elegant African men.