What's Gucci my ninjas? What's happening today is that the streets are bigger than ever! You see Vogue aiming to broaden audience by seeking hip hop/ Rap moguls to give unique prospective on the Runway. In this case Gucci Mane on Gucci's SS17 collection. What ultimately is gained here (by Vogue) not only an extra audience but also terminology. Hip Hop is all about the lingo. Gucci Mane used the word "Hard" multiple times to describe his liking for Gucci's SS17 Runway Collection. To be in the in crowd you have to speak the lingo or at least know what Gucci Mane is talking about lol. The more languages you speak the more people you reach and if you can speak to the streets then you're something special. Get to know the lingo, it's all about the context.
What's also extremely cool at the moment is that the brand Gucci itself has taken a turn toward the streets. Allowing graffiti artist GucciGhost AKA @TroubleAndrew to use his works on Gucci bags, clothing, and even the New York City flagship store on 5th Avenue. This has to be a huge accomplishment for the Gucci Ghost especially being a street artist. He got to tag windows of a luxury fashion house's building on 5th ave in New York city and everyone gets to see. Wow! Salute to Trouble Andrew. Graffiti looks pretty funny next to the Trump Tower in this case "Luxury Graffiti."
Even more props to Alessandro Michele who is revamping the world of Gucci just as Tom Ford did. What's also capitalized on is the term Gucci itself that has evolved into ultimately meaning Good. And its been like that for some time but if you're just now getting hip then no worries. Now you are seeing it being referenced in fashion so you cant miss it. The term "LIFE IS GUCCI!" was created into a Snapchat Geo-filter at the Gucci store on 5th ave. Snapchat Geo filters are helping retail fight back against e-commerce bridging the techonology and retail experience.
What Gucci needed was something unique but in raw form. In today's fashion world of copying, Gucci did themselves a favor and put REAL on everything. This is an in your face there's only one Gucci and we're the like REAL GOOD type of thing. I love it! This is trademarked Street Art and Street art is hard to be ignored.
Street art is a unique industry because its very close to home for everyone. Its grimy, rugged and the concrete walls bare unfiltered truths. This is a collaboration I am proud to see because it reminds me of the streets. The streets is where the culture is and Gucci is the culture. Salute to Strategic Art!
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